How Startups Can Promote Their Business Online Without Spending Money
Start-up business to promote a company
Everyone knows that starting a business is difficult, but even though it was a narrow path, there are still many entrepreneurs who have their own dreams and do not want to work all their lives. They keep trying. It is now end of 2020 and 2021 is about to arrive. The Internet has become very mature and everyone knows and is familiar with getting information from Internet. So, as a start-up company, whether it can successfully market its business online can be an important part of determining outcome.
If you have enough start-up funds, you can create a high-end official website and then spend money to promote it on various platforms, and effect will naturally be good. But I know that most entrepreneurs rely on money they earn part-time to start a business. There are many places where you can spend money to start a business and there really isn't enough money to promote it. So why not promote it? It may be possible for some industries, but most of them are still necessary. Otherwise, if ordinary users or your joint clients look for information about your company on Internet, they will not find any information. This will inevitably make people think that your company little known and not even known Fraudulent company. Closer to home, how do you export your business information to Internet for free? At very least, it can allow users to search for information about their company on Internet, and of course, it will be even better if it is profitable. The following Fangwei network will introduce you to several ways that do not cost money.
1. Open official WeChat account
WeChat Official Account is a free brand showcase platform launched by WeChat. Its slogan reads: "No matter how small a person is, he has his own brand." After reading this slogan, do you think it is very good? If you do not conduct enterprise certification, it is completely free. Ordinary enterprises can register a subscription account or a service account and fill in some company information to complete registration (WeChat official account registration URL is as followshttps:/ /mp. weixin.qq.com/cgi-bin/loginpage)
name should preferably be name or brand of company, which is convenient for users to search and find. The background interface looks like this
You can write a company profile, business information, contact information, etc. as graphics, set up some simple automatic replies, or navigate through a custom menu. If you have time, you can also post some graphic information every day. The official WeChat account has a QR code, and this QR code can be promoted in future, so that users can know company information through this official account, so that users can search for your company on WeChat, and if necessary, you can also spend 300 yuan for Dayang certification with higher reliability. Of course, if you need to set up other business logic such as reservation, purchase, distribution, etc., you need to spend money on development.
Second, open a Baijia account
Baijiahao is an online platform created by Baidu for content creators. Registration and certification are free. Many will ask, is it enough to just create an official WeChat account? Personally, I think that this is not enough, because official WeChat account can only be searched in WeChat, if users search in Baidu, they will not be able to search, and Baidu's Internet traffic share cannot be underestimated. So it's better to register a Baijia account, then take your company or brand name as name, and indicate your business area in introduction. (URL of Baijiahao looks like this: https://baijiahao.baidu.com/) Screenshot after registration looks like this
Just like official account, you can post articles, etc. In this way, users can search for information about your company on Baidu, and if article is well written, you can also get many fans and customers.
Third, title number
Toutiao is ByteDance's information creation platform. Toutiao content is usually displayed in Toutiao app. If you pay attention, you will find that more and more people are using Toutiao around you. Its unique push mechanism, which aspect of content you like, which aspect of content appeals to you. (registration address of Toutiaohttps://mp.toutiao.com/profile_v4/index). It's also completely free and you can post without certification, certification fee is a bit expensive, which is 600 oceans. The idea of creating content is same as before, so I won't say more here. Thus, users can search for information about your company in Toutiao. A screenshot of background interface looks like this
If your articles are well written, you can use this platform to make money.
Fourth, other self-media platforms
The modern Internet is divided into several parts by various large companies such as WeChat, Baidu, Ali, Toutiao, 360, Sohu, etc. If you need to achieve network marketing, you can register and display content on each platform's own media. Ali launched Dayu account, 360 launched Kuaichuan account, Tencent also launched Penguin account, and Sohu launched Sohu account. Since operating methods are generally same, we will not introduce them one by one here.
Five, Sina Weibo
Now Weibo has almost stayed with Sina, and everyone knows him. You can register an official account named after company name, post real-time information, and win fans.
Six, Zhihu, Baidu Know, Wukong Q&A
Whether you search questions on Baidu or search engines like 360, Sogou, UC Shenma, etc., you will find that Zhihu ranks very high. These are Toutiao and Wukong Q&A. The people who ask questions may be our customers, so we can answer common questions from users on these platforms in detail so that they can find us.
Seven, a B2B platform
B2B platforms such as Huicong.com, People.com, 58.com, etc. can generally post business information for free, but if it is a popular business, if it is not promoted, effect will be relatively low .
Library platforms include Baidu Wenku, Douding, Taoke Baba, it168 Wenku, etc., which can combine articles and business materials into documents and download them. If materials are scarce, they can also attract certain customers.
Summarizing, above eight ways can promote your company's information on entire network for free, such as WeChat, Baidu, Toutiao, search engines, etc. Finally, I wish all entrepreneurs immediate success and return to to set up a high quality and elegant official website to further promote brand.